Formai - FMCG Market Entry Solutions

Bringing Global Innovation to South African Shelves

Formai is a full-service market entry partner specializing in launching and scaling Fast-Moving Consumer Goods (FMCG) brands in the South African retail landscape. We bridge the gap between innovative product concepts and successful retail placement, providing end-to-end solutions that transform ideas into market-ready products available in stores nationwide.

  • Market Entry Strategy & Validation

    • Consumer insights and market research

    • Product localization and compliance with South African regulations (SABS, NRCS, DOH)

    • Competitive landscape analysis and positioning

    • Pricing strategy optimization for local market conditions

    • Import facilitation and customs clearance management

    • Local manufacturing partnership development

    • Warehousing and distribution network setup

    • Quality assurance and inventory management systems

    • Direct relationships with major retail groups (Shoprite/Checkers, Pick n Pay, SPAR, Woolworths)

    • Category management and planogram optimization

    • In-store activation and merchandising programs

    • Trade marketing and promotional campaign execution

    • SAHPRA registration for relevant categories

    • Food safety and labeling compliance

    • Excise and tax structure optimization

    • Environmental and packaging regulations adherence